THE WORLD NEEDED US AND THEY DIDN’T EVEN KNOW IT!
Curato was conceptualized to disrupt the elusion and mindset that men aren’t conscious about fashion. The idea was formulated to make men a priority by giving them an exclusive and comfortable environment to shop with unlimited variety to experiment with their style.
WE’RE ALL ABOUT EQUALITY!
We realized there was a gap in the market when our peers had trouble finding a one stop shop for men to address not only their Indian wear fashion requirements but also athleisure and casual wear requirements in a convenient and time constraint manner. Coming from an amalgamation of fashion and business background, the opportunity fit our knowledge and expertise. The opportunity to curate and dictate elevated taste while giving millennial designers a platform to showcase their work, while giving them a robust revenue model to support the grassroot creative economy, made the opportunity irresistible. Saying it’s a men’s wear store doesn’t mean anyone else cant pop-in for a shopping spree!
MIXING IT UP
Curato means ‘curate’ in Italian, and that's what we aim to deliver; a carefully curated collection of menswear ensemble including clothing, accessories & footwear from revered designers to budding talent across India. We kicked off by launching a curated collection from 30 of India’s finest designers including Kunal Rawal , Masaba, Payal Singhal & Antar Agni, amongst many more.
LOCATION, LOCATION, LOCATION
Our boutique is a quirky 1350 sq ft. bungalow in Bandra, the heart of Mumbai’s fashion district. The central location makes it easily accessible to everyone!
IS IT RUN BY A MACHINE?
Nope, close though! Introducing the chirpy, quirky, always energetic & fashion inclined since 1989. - Tanisha Rahimtoola Agarwal. With a master’s degree from University of Warwick, she has previously worked in the brand development for a beauty brand & as head of sales and marketing for Atosa, one of India’s finest multi-designer boutiques, owned by her mother Azmina Rahimtoola. It’s in her blood!